When we launched a new luxury automotive brand called Genesis five years ago, we knew our success would result from an unflinching focus on three things. 

The first is exceptional quality. From the start, everything we’ve done has been about building your Genesis to the highest standards. Over our first four years, J.D. Power ranked Genesis as the Best Premium Brand in Initial Quality in the U.S.

The second is constant innovation. From a comprehensive suite of driver-assist safety features to our connected car apps and state-of-the-science audio and navigation systems, technologies introduced by Genesis are redefining the luxury car ownership experience. 

Our third focus? Dynamic, distinctly Genesis design. With its forceful expression of our Athletic Elegance visual language, the all-new GV70 kick-starts the next evolutionary phase of the luxury SUV. 

The common elements of Genesis Design are uncommonly bold: A large pentagonal Crest Grille. Quad LED Headlights and Taillights. And distinctively athletic body lines. With a low, wide coupe-like profile, the GV70 conveys the essence of its performance character. This is a dynamic SUV – a fact evident to the eye before you ever hear the sound 

of its engine. Or sense the quick, confident response of its steering and brakes. Open the door, and the GV70’s premium soft-touch materials and available backlit trims impart a sense of serious performance wrapped in spacious comfort. It’s a level of luxury so rewarding, the Genesis GV70 was named MotorTrend’s 2022 SUV of the Year .